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Slip Away – A journey of love, loss and showing up

  I didn’t know Charles Roberts, my paternal father. My mother divorced him when I was a toddler. Upon reflection ... read more

The Other Threat to Men of Color

Imprisonment and gun violence are the threats to the lives of Black men that are most commonly discussed and reported ... read more

When Gas Becomes Cheaper, We Buy Premium!

I am continually fascinated by consumer behavior.  And just when I think I have it pretty much figured out, a new findi ... read more

Blog What is Jenneric?

Learn how we make good, better.

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email: eric@jenneric.net

phone: 215-272-1801


Jenneric doesn't work like a traditional ad agency.

We work with you…

To create concise and effective multicultural marketing solutions We help identify and leverage relevant consumer motivators in order to make your strategy work more efficiently.

It’s an approach that enhances and strengthens your reach by providing consumer insights, real-world assessments and practical guidance.


Multicultural Consumers represent a unique demographic in that they include people of all races, genders, sexual orientation, incomes and ages – all with different buying habits.


Eric Roberts founded Jenneric and has more than twenty-five years of Muticultural Marketing expertise.

“I created Jenneric as a resource specializing in communication that inspires and motivates underserved consumers.”


We look forward to having a conversation with you about how we can help elevate meaningful relationships with the African-American, Latino and LGBT communities.

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